Thank you for taking interest in Smart Clothing
Here is some more detailed information about us and what we are doing.
A Platform Deep Dive
Lets break down each feature of our platform, and its benefits.
Security and Authentication:
Counterfeiting
Our NFC tags work like a VIN number for clothing. Every item in a batch is unique. Authenticity can be verified from within the app and cannot be tampered with thanks to multi level, end-to-end encryption.
Counterfeiting is a multi billion dollar industry. With our technology it is essentially impossible.
Security and Authentication:
Proof of Purchase
When a user buys an item with Smart Clothing integrated, they can add it to their wardrobe in the app.
But what if someone steals an item from a store or tries to scan it in store and add it to their wardrobe?
Items can only be added to a wardrobe after a proof of purchase like a receipt or email confirmation.
Data Collection:
Post-Sale Customer Retention
Most brands never get to interact with their customers, and most retailers lose their interaction with their customers after they walk out of the door. Unless an email list is set up, very little interaction is made after the sale.
With Smart Clothing, anonymous data is collected from users when garments are interacted with in the app. Users can get recommendations for new items based on outfits or their style, and brands get to see how their apparel is performing.
Data Collection:
Merchant Portal
Brands and retailers get curated access to data associated with their merchandise in order to better target customers and optimize sales. See if users are combining your apparel into outfits, how often they schedule it on their in-app calendar, and how often it is shared.
Accessibility:
Discover New Apparel
Learning algorithms can identify the tastes and styles of each user in order to better recommend outfits and styles. Our Discover page is designed to create as many opportunities as possible for users to discover apparel that otherwise never would have been offered to them. This is based on what may be trending, newly available in their area, what friends are wearing, and more!
Accessibility:
Better Access to Important Details
Every garment includes all metadata that would typically be found on a traditional printed tag. All of this information is easily accessible in the app.
Accessibility:
Real Time Inventory Metrics
The Smart Clothing Platform is directly connected to brick and mortar retail inventory so that users can search for something on the app and go straight to a store to purchase it.
Accurate Sizing:
Consistent Measurements
Every garment added to the platform is individually measured and recorded. This ensures that we can provide users with accurate information about the fit of each garment.
Accurate Sizing:
Perfect Fit
Users will not need to select a size within the app when looking for clothing. This will be automatically taken care of. The users can even decide if they like their clothes to run a little large or a little small, or get the perfect fit.
Social Experience:
Digital Wardrobe
When an item goes into a user’s closet, it also goes into their digital wardrobe on the app. They can then add it to outfits and have easy access to information about their garments. There is even an option to add garments and outfits to a calendar to schedule what to wear, or make their next trip more organized.
Social Experience:
Outfits
Garments from a user’s wardrobe can be mixed and matched on a virtual mannequin to create outfits. This is because we photograph every garment on the platform in a studio to get an image that will look consistent. No more “art board” outfits!
Outfits that users create can be shared to other users, on social media, or if it starts trending it will show up in the Discover tab.
Social Experience:
See What's Trending
Learning algorithms are hard at work figuring out how to create a catered list of items to show each users so that they can discover their next great buy. This is made up of several categories sort of like Netflix’s home page of “Trending” “More Like…” “Buy it again” “More from X Brand” “Winter is just around the corner” etc.
Social Experience:
Gamifying Apparel
Our goal is to allow people to interact more with their apparel, and encourage users to dress nicer and care more about what they wear. We have gotten caught in a loop of jeans and T shirts because it is convenient and goes with anything. The only way to break this loop is to make it easier and more fun to dress better.
Why Are We Doing This?
There are a lot of problems with the apparel industry and community.
There is no sizing consistency, there is a massive counterfeit market, we can't try on clothes that we buy online, or we have to go through a painful return policy, and it's hard to find new clothes we actually like, or just buy more of what we already know we like. It’s also very hard for small businesses to make a name for themselves in this cutthroat market. We want to level the playing field!
Founders and Partners
Canyon Tober - Founder & CEO
Canyon founded Smart Clothing with the original idea and the passion to bring it to life. His primary objective is to bring the talent into the company and direct its vision.
His experience includes managing other small businesses in both construction and design. As well as nearly a decade learning and working in graphic design.
Emily Costa - Finance & Networking
Emily brings her experience working in the finance and investment industry, and a degree in business and finance to the team at Smart Clothing. Emily has years of experience building her business network, and handling large accounts, and she is excited to take Smart Clothing to the next level.
Cellotape Smart Products
Cellotape has been foundational for Smart Clothing. They are the source for out NFC technology, and an integral arm of our network. A pivotal time for us was Cellotape's sponsorship for Smart Clothing to appear at the National Retail Federation BIG show in Manhattan, which allowed us to communicate with many big apparel brands.
