Why Brands Need Smart Clothing
Product Authentication
According to Forbes, in 2019 counterfeiting was the largest criminal enterprise in the world. Sales of counterfeit apparel totals over $509 billion per year. It continues to grow rapidly and cost many jobs.
Smart Clothing uses high level encryption and blockchain technology to authenticate every product it is installed in.
No Smart Clothing = Counterfeit
More Exposure
Brands get instant exposure on a polished platform with existing users. There is no lengthy and complex setup for a brand or retailer to bring their products onto the Smart Clothing platform. Many small business only have a Facebook page for marketing aside from word of mouth. Users of Smart Clothing will be recommended to buy new products based on their tastes and what is nearby.
New Useful Data
Most brands never get to interact with their customers, and most retailers lose their interaction with their customers after they walk out of the door. Unless an email list is set up, very little interaction is made after the sale.
With Smart Clothing, anonymous data is collected from users when garments are interacted with in the app. Users can get recommendations for new items based on outfits or their style, and brands get to see how their apparel is performing.
User Benefits
Below is a view of some of the benefits our platform brings to its users
The Discover page is the feed that every user will see when opening the app normally. It is full of recommendations categorized into cards, as well as a few updates from Brands that the user follows.
The Wardrobe page is where the user finds every garment that they own with Smart Clothing. These items can be added to a built in Calendar as well as put together into outfits.
Perfect Fit is what we call the ability to find any garment that fits you perfectly every time. No more returning the size that was supposed to fit, or buying 3 of one item to find out. We just show you what fits, that simple.
The Brand Page is where brands can connect with their audience with updates and deals. Users will see updates from the brands they follow in their Discover feed.
Features and Benefits Summary
We want our customers to stand out from the crowd, and find real benefit from the Smart Clothing App. And we want our users to have an excellent experience to make our platform solid and grow.
Here is a summary and a little more about us:
Our Products
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NFC Tags
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Smart Clothing Platform
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User Data
Our Customers purchase NFC tags to be installed in their products for use on the Smart Clothing platform. Customers can also purchase advertising space and custom Brand Pages in the app.
Our final product is the anonymous data we collect from users and interpret for Brands and Retailers to better target their products.
Our Team
Canyon Tober
- Founder -
Emily Costa
- Chief of Finance -
Smart Clothing has had several partners get us to where we are now, and a few founders who have been essential to getting us where we are now. We are proud of our relationships in the industry and our commitment to bringing Smart Clothing to life.
Our Goals
Develop Platform Foundation
Sign First Small Brand
Secure Funding for Growth
Grow our Team
Develop to Mature App
Sign Larger Brands
Our growth strategy is detailed in our full business plan. If you are seeking investment, partnership or you're just curious we would love to get in touch!
FAQ
How long has Smart Clothing been in Development?
Smart Clothing was founded in 2015 with a single idea: put NFC tags into clothes to use with a digital wardrobe. It has taken a lot of time and effort to turn that idea into a working business. The hardest part has been discovering what the market wanted, and waiting for the technology to catch up.
What are you working on now?
We have completed wireframes for our application, as you saw above. We are seeking developers to create a working application, ad we are looking for brands who are ready to install Smart Clothing into their apparel.
Is there really a market for this?
Absolutely! We have spoken to dozens of Independent brands, boutiques retailers, and even massive global brands about their interest in the technology. Many of the benefits that we provide are highly sought after in a single streamlined application to provide both an extra edge and new opportunities for our customers.
You have been working on this for 5 years, when will it be ready?
The long wait was for the technology to catch up. Prices for NFC tags have gone down by an order of magnitude, and NFC is now available on almost every Apple and Android device currently on the market. The Corona Virus has also pushed many brands and retailers to look for alternative solutions to traditional brick and mortar operations. We anticipate bringing the platform to market some time in 2021.
Let's Get in Touch
For more info fill out the form or call us at 530.401.3583